Scent Space
commodity
Defining Scent Space for a New Era
The Challenge
After having stopped its production a year earlier, Commodity relaunched in 2020 but this time with a rebranded motive. With new founder Vicken Arslanian, Commodity coined the term "Scent Space". A new way to shop for perfume. Our challenge was then clear, how do we define a whole new concept to a brand new target audience? How do you create a convincing campaign that targets the perfume connoisseurs as well as those that shy away from that?
The Solution
Craft a distinctive visual language to characterize Scent Space. Design initial outreach ads to attract new clients, and maintain engagement through targeted retargeting campaigns.
Increase in Sales
284%
Increase in Web Traffic
393%
Ad Engagement
89K+
Impressions
4.4M+
Sales data over a 4 month period
Defining Scent Space
Take control of your scent's projection, of the space your scent takes up around you, of who else experiences your scent with Scent Space. Each Commodity fragrance is available in three different Scent Space classifications: Personal, Expressive, and Bold.
Prospecting Ads
Commodity’s line of fragrances come with a choice of three intensities, something for everyone! In order to launch this notion, we started with prospecting ads that captured the essence of each Scent Space. We took advantage of motion graphics to play on words (ex. Paper / Typewriter) or work on the metamorphosis of each fragrance and better convey the idea of Scent Space with its flexible options.
Retargeting Ads
Perfumes are a long time commitment! In order to keep clients interested in the Commodity’s new and already existing scents, we needed to remind clients once their perfume ran out! And if they peaked at the website but never checked out? Ads reminding them about their abandoned cart is a great way to keep the users coming.
Someone said web design?
