challenge Work with RXM Creative to produce content for the integrated 360 launch of Christian Louboutin's new perfume line.
solution Drive sales by giving viewers and customers a glimpse into Christian's mind using slight of hand to illustrate how Christian came up with his perfume scents.
2.5M OrganicViews Across Social
DoubledEcomm Traffic
Clio AwardsSilver Fashion & Beauty - Prestige: Social Media
When our friends at RXM Creative asked us to help them produce the new Christian Louboutin campaign, we couldn't say no. A glimpse inside Christian's mind? Only few have seen that before.
Magic? Or Exquisite VFX? 
The campaign was an integrated video approach, and we shot and produced all Instagram Stories. But these weren't any Instagram stories, there was heavy post production and VFX in order to illustrate the true mysteries inside Christian's imagination.