Verizon

super bowl

challenge Bringing fans closer to their favorite players at NFL’s most exciting game. Following the success of the POWER- TOUCH stations we helped create, our next challenge was enticing fans at Super Bowl XLIX

solution More content, more players, and a all-encompassing Verizon footprint in Phoenix.

For Superbowl XLIX downtown Phoenix was transformed into Super Bowl Central. The centerpiece was the Verizon Powerhouse. We produced 10 unique pieces of content lived across four activations to increase fan engagement. Bigger and Better Our exposure at the Superbowl allowed us to create a cleaner, more interactive experience. Fans could meet players from any of the five teams we worked with over the regular season and get their autograph.

With PlayerChat we created four player holograms that let fans ask their favorite players questions right before the big game.