Ray-Ban custom sunglasses



challenge With RXM Creative, produce original content for the Ray-Ban RELOADED campaign.

solution Produce a campaign that felt like the 60's vibe the glasses conveyed - fun, bright, classic.

Ray-Ban sunglassesRay-Ban ad at Times SquareRay-Ban instagram grid

The integrated campaign spanned web, social, and out of home - including Times Square. The unique aspect of this campaign came to how we shot and produced it - we had talent in studio as well as products spinning on turntables we needed to capture and fit together.

left quotation markExperts in Producing for Any Medium right quotation mark We had to be strategic in our productions, always keeping in mind the different platforms of where our videos would live and the sizes we needed to consider. By now, we're experts in producing for any medium so this was a welcomed challenge.

Ray-Ban landing page