SugarBearHair
rapunzel series
challenge SugarBearHair, a brand that burst to life with viral appeal on social media, needed a fresh campaign to turn heads and boost sales of their little blue gummy bear multivitamin.
solution In a trilogy of full-length videos and various cut-downs, take a tale as old as time - Rapunzel - and flip the narrative for all the modern day hair divas out there.