Digital Home Run
Cooperstown All Star Village

Bring a sports camp into the 21st century.

The Challenge

Cooperstown All Star Village, despite being a multimillion-dollar youth baseball camp pioneer, they lacked digital infrastructure with paper-based registrations, an outdated website, no CRM, and exclusive reliance on word-of-mouth, facing direct local competition. This disconnect from modern practices threatened their industry leadership and client engagement.

The Solution

We transformed Cooperstown All Star Village with a digital upgrade and a fresh, modern brand identity. On top of online registrations and a new website, we secured the domain cooperstown.com, tying their name to the iconic baseball town. With a tailored CRM, vibrant social media presence, and strategic ads, they're now a digital powerhouse in youth baseball.

Single season
new registrations
$600,000

Leads doubled
2x

Website Engagement
up 30%

Owning Cooperstown.com

This marked a game-changing move for Cooperstown All Star Village, placing it at the heart of baseball’s digital landscape. By Relaunching cooperstownallstarvillage.com as simply cooperstown.com. This strategic acquisition wasn't just about a new online address; it was SEO gold, leveraging the iconic reputation of Cooperstown—a name synonymous with baseball—to boost its visibility and searchability. Coupled with a sleek, user-friendly website redesign, visitors could now find content effortlessly and seamlessly sign up using the new digital registration process. This pivotal upgrade not only simplified the user experience but also sharply positioned All Star Village a step ahead of local competitors. In essence, the new cooperstown.com doesn't just tell the world where to find the best in youth baseball; it shows it, providing an unparalleled digital gateway to the sport's heartland.

Top of the search

Our targeted SEO strategy catapulted Cooperstown All Star Village to the top of Google's search results for important search terms such as "Cooperstown baseball". Now outperforming local competitors and even the Baseball Hall of Fame. This top ranking boosts visibility and cements All Star Village as the go-to destination for youth baseball.

Finding new customers

Our registration funnel strategy revolutionized the way Cooperstown All Star Village attracts and converts leads into registrations. By casting a wide net across multiple channels—social media, targeted digital ads, and organic search—we harnessed a diverse stream of potential customers. This funnel guides prospects through a seamless journey, from initial awareness to interest, and finally to action. Enhanced by compelling content and intuitive navigation, it effectively captures and nurtures leads, encouraging them to register. This strategic approach not only grew our base of new customers but also streamlined the registration process, making it easier and more appealing for teams to sign up.

Brand Toolkit

For Cooperstown All Star Village, refreshing the brand went beyond digital innovation. We developed an extensive suite of design materials, introducing a range of assets from print materials and digital posts to onsite signage and wayfinding. This broad array of new branding tools was crafted to ensure the updated brand guidelines thrived in every environment, offering a cohesive visual experience both online and across the physical campus. Our approach guaranteed that the rejuvenated brand not only resonated digitally but also guided and welcomed visitors in person, enriching the All Star Village's presence in all spaces.

Collection All Star Village assets

We crafted a suite of essential assets for All Star Village, enhancing every touchpoint. Wayfinding items for visitors, Registration Materials during sign-ups, Social Media Assets to boost engagement, and Marketing Materials effectively communicate the brand's offerings.