Your Story
ray-ban
Crafting Your Story Through Color
The Challenge
In partnership with RXM Creative, Ray-Ban aimed to introduce the innovative Your Story tool, a revolutionary feature allowing customers to customize their sunglasses by analyzing and extracting unique color schemes from their social media feeds, transforming personal digital moments into a bespoke frame pattern.
The Solution
To vividly showcase the Your Story tool's potential, we utilized immersive 3D animation techniques alongside collaborations with artists and influencers. By sharing their own personalized sunglasses stories, demonstrating how their social feeds transformed into unique sunglass frames, we not only illustrated the tool's functionality but also engaged and inspired customers to explore and share their individuality through Ray-Ban's custom eyewear.
"Your Colors, Your Story”
This Ray-Ban tool is unlike any other. All you have to do is choose your glasses, connect to your social feed, and watch as the images make up a color palette of stripes along the side of the Wayfarers.
Working with RXM Creative and a series of influencers like Diandra Forrest, Born Cages, and Saada Ahmed, we used their social feeds to produce a series of 3D videos explaining how the tool works and encourage others to find out exactly what their story looks like.
