Some might refer to Chris as a “tech nerd,” but really he is a practiced storyteller with a knack for solving technical problems. Before starting Kworq with co-founder Guy Peires, Chris started production company 903films which was acquired by digital agency Code and Theory.
Chris paired his love of storytelling with his love of solving technical challenges by creating his dream job with Kworq. Always a self starter, he’s been an editor, animator, producer, director, programmer, manager, and strategist. His past not only allows him to guide our team to deliver the best work possible, but it allows him to have invaluable insight into the advertising climate our clients live in.
What has been one the most exciting things about running your own creative agency?
Cultivating a team of extremely talented people where together we can create things I could only dream of doing alone.
Where were you photographed? Why was that your choice?
On our roof deck outside our kitchen window. Now that I see everyone else’s photo locations, in my defense I was told we needed a picture but was given zero context at the time.
What’s the best thing about being situated in Soho?
If you want to have the appearance of a hip NYC agency and then accidentally grow into a hip NYC agency, get an office in Soho. Seriously Guy and I love it here, our clients love it here and the employees love it here.
What led you to get into the advertising industry?
Short answer – I’m a masochist. Really, I love telling stories and solving problems. I have a drive to make something new everyday, and advertising feeds that desire.
What is your favorite part about working in advertising?
My favorite part about “working in advertising” has to be the “word working” … Now that we got that TERRIBLE joke over with, its collaboration. Collaboration is the backbone of our agency and the advertising industry as a whole. I love learning, and by working with so many creative people day in and day out you can’t help but learn and grow as a creator.
What is your least favorite part about working in advertising?
Schmoozing. I don’t know who hates it more, Guy or me, but I can say we have equally abysmal schmoozing skills. And said skills do not pay the bills. Luckily, we make great work out of any project, at any budget level going, so that helps us despite the inability to schmooze. But if you know a good schmoozer send them our way.
What’s the hardest part about what you do?
Taking the time to work on our own branding and marketing. At the end of the day it’s a business and just like our clients we need to communicate our value and positioning to the world. That takes time and resources away from our already insanely busy schedule.
Where do you want to be in five years?
Having all 100 of our employees filling out this questionnaire.
What’s your greatest inspiration for what you do?
My greatest inspiration comes from Dad jokes, puns, and fights with Guy. Anyone that knows me can tell you that my brain doesn’t stop with the puns. But most of all nothing drives me more than failures.
What was the last thing you watched that you really liked? Why?
Icarus on Netflix. First it’s an amazingly crafted film/documentary. But I love that the filmmaker went into his film with one intention but ended up discovering a bigger and more amazing story than he could have imagined.
How do you keep the creative juices flowing outside of Kworq?
Easy, I never leave. But when I do, my kids – age 4 and 2 – have more creativity and unadulterated imagination in their pinky finger than I do in my entire body and they keep me on my toes.
All Photography By Gabriela Della Corna.
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