Instadropper
reeses
The Challenge
One of the most common frustrations for Reese's lovers is the difficulty in accessing the delightful blend of peanut butter and chocolate quickly and conveniently when cravings strike. People find themselves in situations where they need a quick, satisfying snack, but the conventional packaging and the process of unwrapping each piece can be time-consuming and inconvenient, especially when on the go.
The Solution
To solve this pressing issue, Reese’s has innovated a groundbreaking solution: the InstaDropper. This cutting-edge machine is designed to deliver Reese’s peanut butter cups unwrapped and ready to eat at the push of a button. The InstaDropper ensures that fans can enjoy their favorite snack exactly when and where they need it, without any delay or hassle. This device is not only a testament to Reese's commitment to customer convenience but also enhances the overall enjoyment of the snack by making it instantaneously accessible.
In all seriousness, we were approached by ACE Content to do the editing on a project they had taken on with Hershey’s to make a fun brand-awareness focused ad for Reese’s. We worked with the creative team at ACE to develop the look and feel of the motion graphics as well as the music to achieve an vintage, but modern take on the informercial style of the 80s and 90s. We did a series of cuts for the different platforms, and the ad the ran on Reese’s YouTube channel got over 4 million views!
