Nanit was in search of some eye-catching and aww-inducing content to accompany the launch of their new product, Smart Sheets.
They wanted something fresh that still felt like it was a part of the Nanit brand.
We decided to go big and create an entire tiny world in 3D to tell the Smart Sheets story. It was a nice visual tie to the new 3D panels we had made for the Nanit Website relaunch.
The idea was to keep the story light and playful while ultimately getting across the point that Smart Sheets make measuring your baby a breeze!