With years of experience providing sleep insights for families around the world, Nanit released the first-of-its-kind report on baby sleep. That meant distilling, visualizing, and communicating data...lots of it. In total, Nanit tracked 54 million hours of sleep, 12 million parental visits, and 5 million morning wake-ups.
In consultation with Nanit’s resident sleep expert, the 2020 State of Sleep delivered findings through a variety of channels and mediums: a digital report useful to experts and parents alike, video Q&A’s with baby sleep expert Dr. Natalie Barnett, and a social campaign giving Nanit audiences useful insights about their child. Best known for its baby monitor, the State of Sleep established Nanit as a useful resource for families, while connecting audiences to its anchor product.