nanit mom and baby, camera in background


ongoing partnership

challenge Nanit constantly found themselves onboarding freelancers for their marketing needs, leading to disjointed visuals and copy.

solution Make everyone go “oooh” and “awww.” Create a consistent design language that highlights Nanit’s cutting-edge technology, while elevating the brand from tech startup to a family company.

nanit camera app and baby in breathing bandnanit camera pattern blue background

Nanit made waves in the tech and baby space when it released a baby monitor that tracked sleep—all through computer vision (extremely cool, we think so too). But as the company expanded its product line to encompass more aspects of a baby’s life, the brand needed help evolving from tech darling to a family brand.

We became Nanit’s primary production arm, creating a coherent visual language: from illustrations to packaging to product photography. And as we continue working with Nanit in developing their branding and positioning, we get to see a client-partner grow and flourish. We’ll say it’s almost as rewarding as raising a child.

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State of Sleep 2020 - the Latest and Greatest Research on Baby and Parent Sleep

With years of experience providing sleep insights for families around the world, Nanit released the first-of-its-kind report on baby sleep. That meant distilling, visualizing, and communicating data...lots of it. In total, Nanit tracked 54 million hours of sleep, 12 million parental visits, and 5 million morning wake-ups.

In consultation with Nanit’s resident sleep expert, the 2020 State of Sleep delivered findings through a variety of channels and mediums: a digital report useful to experts and parents alike, video Q&A’s with baby sleep expert Dr. Natalie Barnett, and a social campaign giving Nanit audiences useful insights about their child. Best known for its baby monitor, the State of Sleep established Nanit as a useful resource for families, while connecting audiences to its anchor product.

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State of Sleep Report segmentsState of Sleep stats
nanit illustration - camera mom baby moon