Close up of art


runway show

challenge Debut Valentino Vettori and his brand, Improvd at New York Fashion Week with a memorable show.

solution Produce a powerful, awe inspiring visual backdrop to immerse the audience in his parrot-inspired collections.

Because parrots were the inspiration for Vettori's work, we thought we'd show the audience something they've never seen before: parrots flying through the New York City sky as their bright colors bounce off the cityscape.

left quotation markSomething They've Never Seen Before right quotation mark
To display the content we took five repurposed wooden doors and projection mapped the footage using the doors as our "screen."

The result? The sounds of literal "wow" that came from the audience.

Parrot on live instillation
Parrot flyingParrot under moonlight