Personal Security for All
bond
Democratizing personal security
The Challenge
As a newcomer in the security space, Bond faced the dual challenge of establishing brand recognition and rapidly acquiring market share. While all initial advertising materials for the website, organic social, and paid media were in place, the results from the paid media campaigns managed by another agency fell short of expectations. Bond needed a turnaround strategy to captivate its target audience effectively and drive results.
The Solution
We took over Bond's advertising efforts, streamlining their marketing approach with cohesive content for web, social media, and paid ads. By refining the paid media strategy with targeted campaigns and continuous optimization, we significantly improved visibility and engagement, turning Bond's advertising challenges into successes.
DECREASE IN COST PER INSTALL
63%
CTR INCREASE
138%
INCREASE IN CONVERSION RATE
104%
Personal security companion
We knew that Bond needed to show how its services extended beyond an app, and that real people are ready to help 24/7.
Through compassionate storytelling, we showed how professionals power the service and how everyday people turn to Bond for any situation.
With each user’s journey, we illustrated how dedicated Bond’s Personal Security Agents are to everyone’s safety, and the unique situations that compel people to turn to Bond in the first place.
Hero Commercial
We crafted a Hero Video for Bond, spotlighting nine scenarios where Bond makes a difference. It’s about showing how, in moments big or small, Bond doesn’t let you down. Our goal was to demonstrate that Bond’s safety net is both personal and universal, ready to help you whenever you might be in need.
