VERIZON SUPER BOWL XLIX
Following the success of the POWERTOUCH stations we helped create, our next stop was Superbowl XLIX. This time we went bigger and better. With more content, more players, and a all-encompassing Verizon footprint in Phoenix.
BIGGER AND BETTER
For Superbowl XLIX downtown Phoenix was transformed into Super Bowl Central. The centerpiece was the Verizon Powerhouse.
We produced 10 additional unique pieces of content that would live across four activations to increase fan engagement.
Our exposure at the Superbowl allowed us to create a cleaner, more interactive experience. Fans could meet players from any of the five teams we worked with over the regular season and get their autograph.
With PlayerChat we created four player holograms that let fans ask their favorite players questions right before the big game.
PHOENIX, BY VERIZON
For the Powerhouse 32ft Exterior LED wall, we meticulously recreated every inch of downtown Phoenix in a Verizon branded 3D world. Then it was animated as a fly-through, taking fans from the stadium to the Powerhouse.