VERIZON INDY 500
In 2014, Verizon wanted engaging interactive content to promote their Indycar APP during the INDY 500. This was before the words “Virtual Reality,” “Augmented Reality” and “Personalized Video” were thrown around willy nilly.
In collaboration with Wasserman Media Group and Verizon we produced unique, interactive, and engaging mobile content. Fans received personalized portrait-first video to their phones that left a lasting impact.
THE TASK - ENGAGING, INTERACTIVE CONTENT
Before the days of Snapchat, most shied away from producing portrait content because it was deemed too limiting.
In our experience, it was the perfect way to deliver content to users so they didn't have to rotate their phones. So, we filmed with the camera at 90 degrees giving us a finished product of vertical videos.