SCREEN PRODUCT LAUNCH
Screen was a tech startup aimed at helping families manage time spent on their devices. As a company run by two Dads we immediately knew the value of their product. Screen came to us to share that value with the rest of the world.
To help get their message out, we produced a live action spot for digital marketing and an animated explainer for their website.
The objective was to create engaging content that sent people down the sales funnel.
Our strategy was to hit them in the emotional gut with our social media content, lead to the website, and close that final sale once they saw how the product worked in the explainer.
A sleek motion graphic video showing how the product works to be used on the website.
We shot one live-action spot, then cut up six additional variations to be used across social media.