designcontent strategydevelopmentcontent production

SAP wanted to deliver Fantasy Football insights directly to fans at Metlife Stadium.

For three years now, we developed a distinct workflow that allowed us to pull in NFL data then visualize those fantasy statistics on the side of Metlife Stadium for a unique show prior to each game.


For the past two years at Metlife Stadium we’ve curated a pre-game show at the SAP plaza using SAP-driven fantasy insights. Using our custom Google App Script, the show focused on delivering SAP fantasy insights through sleek information design. Our seamless process allowed us to visualize data and statistics on a large scale for the SAP Daktronics board on the side of Metlife Stadium while allowing the stats to be pulled in on the fly each week. Then we curated that data and produced a weekly show that fans could enjoy before the game.


For the third year, we wanted to focus more on the fans instead of the fantasy insights. Instead of a predetermined graphic show each week, we filmed tailgating fans while they gave us their best game-day insight for the upcoming team match up. Then we curated a live-show before each game comprised of three fan insights. Those gathered at the plaza chose a winning fan insight and the winning fan received tickets to a future game.