IMPROVD RUNWAY SHOW

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Improvd was a small brand at New York Fashion Week. Designer Valentino Vettori wanted to do something big and something memorable. And we were all about it.

With an awe inspiring visual backdrop, we found a way to immerse the audience in his parrot-inspired collections.

A DESIGNER & HIS PARROTS

We decided to engulf the audience in an experience they could have never imagined. Because parrots were the inspiration for Vettori's work, we thought we'd show the audience something they've never seen before: parrots flying through the New York City sky as their bright colors bounce off the cityscape.

To display the content we took five repurposed wooden doors and projection mapped the footage using the doors as our "screen."

The result? The sounds of literal "Wow" that came from the audience.

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