With the new Tailors Gold label set to launch, we worked with Hickey Freeman to produce a modern and sleek video for their Made to Measure service, custom microsite educating customers on the new Tailors Gold attributes, and customizable e-vites to send to their retail partners.
THE NEW HICKEY FREEMAN
Hickey Freeman has always been a revered brand, but over the past decade they've had two serious problems: they were viewed as outdated and old, and somewhere along the way there were sacrifices made in quality.
The New York luxury brand was founded in 1899, and in 2016 they came to us seeking a modern update.
MADE TO MEASURE VIDEO
We've all seen the same Made to Measure video again and again. For the new Hickey Freeman we needed a new spin on the old concept. Watch below.