transparent background, white lokai logo, white text, lokai find your balance




Introduce the Lokai community and new customers to the newest bracelet - Orange - which is dedicated to de-stigmatizing mental health.


With RXM Creative, we produced a social campaign centered on words - and how sharing words and stories on mental health can help us all.

blue envelopes, one orange envelope in the middle, white text, tfw you want to be anyone but yourself. next to this, orange square with white underlined text, i may look calm but i've got a fire inside my mind.

Working with RXM Creative, the Orange campaign was a celebration of truth and words. The campaign was social, living mostly on Instagram.

“From Ink to Internet”

Asking for truths about mental health from the Lokai community, RXM commissioned artists to create art out of their words. We then took their creations, adding slight animations and tweaks to bring to life for social.

iphone mockup, instagram post by @livelokai. white background with orange text, even my feelings have feelings.

This campaign allowed us to work with all different types of designers and artists – including Timothy Goodman and Jessica Walsh.

“Cultivate the Power of Community”

Lokai really wanted to cultivate the power of their community for this campaign, so they commissioned Timothy and Jessica to live-illustrate the truths and thoughts that were commented by the community during the livestream. The result were beautiful pieces of art made up of the feelings of the Lokai community surrounding mental health.