---
title: "We Won a Webby!"
slug: "blog/we-won-a-webby"
date: "2020-05-22T11:38:48+00:00"
updated: "2026-06-13T01:40:12.832+00:00"
---

![We Won a Webby!](https://kworq.com/cdn-cgi/image/format=auto,///a-us.storyblok.com/f/1023889/037a41444f/webby.webp)

We did it! With your help we"re this year"s [People"s Voice Winner](https://winners.webbyawards.com/#/2020/advertising-media-pr/advertising-campaigns/digital-campaign/122879/bad-reviews) for Digital Campaigns in the Webbys Awards!

Bad Reviews started as a revolt against stale perfume ads. With our client Etat Libre d"Orange, we channeled their rebellious spirit to roll out a campaign unlike any other.

Check out the [Story Behind the Build](https://www.webbyawards.com/crafted-with-code/bad-reviews/), a feature from the Webbys on how we came to the idea in the first place. For us, "the ambiguity was decadent. The self-deprecation was irresistible."

[**THE STORY BEHIND THE BUILD**](https://www.webbyawards.com/crafted-with-code/bad-reviews/)

And check out Creative Director Guy Peires" five-word speech. TL;DR: We have a bad review to post ourselves.

[**WATCH OUR FIVE-WORD SPEECH**](https://webbysfromhome.com/speech/sWiSLybRAJlMJ5qqLakk)

![We Won a Webby!](https://kworq.com/cdn-cgi/image/format=auto,///a-us.storyblok.com/f/1023889/0920322c28/420749fd-21bb-4084-98af-583b68b59441.png)

***More About Bad Reviews***

[How to Sell Perfume with Negative User Testimonials](https://kworq.wpengine.com/etat-bad-reviews)

[The Science of Story and Bad Reviews](https://kworq.wpengine.com/science-story-bad-reviews)

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