We Won a Webby!

We did it! With your help we’re this year’s People’s Voice Winner for Digital Campaigns in the Webbys Awards!

Bad Reviews started as a revolt against stale perfume ads. With our client Etat Libre d’Orange, we channeled their rebellious spirit to roll out a campaign unlike any other.

Check out the Story Behind the Build, a feature from the Webbys on how we came to the idea in the first place. For us, “the ambiguity was decadent. The self-deprecation was irresistible.”

THE STORY BEHIND THE BUILD

And check out Creative Director Guy Peires’ five-word speech. TL;DR: We have a bad review to post ourselves.

WATCH OUR FIVE-WORD SPEECH

 

 

 

 

 

 

 

 

 

More About Bad Reviews

How to Sell Perfume with Negative User Testimonials

The Science of Story and Bad Reviews


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