What’s in a Letter?
Written by: Kworq Team on
Fri May 22
We Won a Webby!
We did it! With your help we’re this year’s People’s Voice Winner for Digital Campaigns in the Webbys Awards!
Bad Reviews started as a revolt against stale perfume ads. With our client Etat Libre d’Orange, we channeled their rebellious spirit to roll out a campaign unlike any other.
Check out the Story Behind the Build, a feature from the Webbys on how we came to the idea in the first place. For us, “the ambiguity was decadent. The self-deprecation was irresistible.”
And check out Creative Director Guy Peires’ five-word speech. TL;DR: We have a bad review to post ourselves.
More About Bad Reviews
How to Sell Perfume with Negative User Testimonials
The Science of Story and Bad Reviews
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