Long gone are the days of outdated and culturally inept advertisements plastered on the insides of subway cars (sorry, Dr. Zimor.) In the past year or so, brands have upped the ante with their campaign strategies, presenting commuters with smart, funny and memorable visuals and slogans, enhancing the sometimes dreadful commuting experience. To capture the wandering eye in this city of emphatic underground performances, fast-paced pedestrians, wide-eyed tourists, acute smells and more, brands must prioritize creativity and impact in advertising …
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It’s been a busy start to 2017 for the Kworq team. We just finished production for the Lokai #ChooseToChange campaign with our agency friends, RXM; we’re helping to launch a new brand in March; and our partnership with The Founder Institute is off to an incredible start. We’re a small but mighty cohort here at Kworq, but when crazy deadlines and expectations become routine, reality beckons the question: how do we manage our client and work expectations while remaining sane …
Back in December, we announced our forthcoming partnership with The Founder Institute to support early-stage entrepreneurs with creative services, resources and mentorship. We’re excited to share the full details of the partnership with the official press release below. Stay tuned for more Kworq x FI magic to come! January 16th, Palo Alto, CA – The Founder Institute (http://fi.co), the world’s premier startup launch program, and Kworq (https://kworq.com), a creative agency creating digital brand stories and crafting killer experiences, are announcing …
We know, we know. It’s already halfway through January and we’re still talking about the New Year (and don’t even get us started about getting over 2016). So to get this thing out of our heads, we asked everyone in the office what they’re looking forward to in 2017 and what we should bury in the year-that-must-not-be-named. What’s interesting though is that even if we all answered four simple questions separately, there were common threads in all our answers: interaction, …
We are happy to announce we are partnering up with The Founder Institute to offer better creative resources for current and recent founders of the program. This is something both ourselves at Kworq and those at The Founder Institute are extremely excited about! What is The Founder Institute? The Founder Institute is a world’s premier startup launch program for talented entrepreneurs. The talent accepted into the program go through an incredible training process with a curriculum that is all action, …
Earlier this week the Society of Digital Agencies held their annual Learning Academy – this year at the Museum of the Moving Image in Long Island City. The two-day conference is built with the idea in mind that as senior staff at agencies we hold one of two roles: Maker or Manager. For some of us, we’re both. As Head Producer at Kworq I am one of those people falling into the “both” category. The SoDA Conference is unique in that …
It’s time to be different. We are constantly consuming content all day long. Whether it’s on our phone, desktop, smart tv, or screens strategically placed throughout our cities – we are always consuming. Not only have people been consuming more than ever – but people, brands, and publishers are creating more content than ever before. What does that mean? It means that content space is significantly cluttered and it’s time differentiate! This is always a large topic at our creative …
Every month, Danielle Nazinitsky at Soho Strut brings together neighborhood businesses and agencies in Soho to network and discuss how we can help our neighborhood thrive. This month, Kworq was excited to host the breakfast for over 10 brands. We thought it would be fun to share our story-driven approach to advertising with the retailers and galleries that joined us last week, so we put together a little Storytelling Bootcamp. A SUCCESSFUL BRAND Why do successful brands have such loyal customers? At …
Do you use Instagram for your business? Do you want to better understand how to leverage Instagram Stories to market your business? PERFECT! Below we will cover the basics of Instagram Stories and ways to use Instagram Stories for business. WHAT ARE INSTAGRAM STORIES? Instagram Stories are an Instagram feature set up much like Snapchat stories,allowing you to share images or videos from the last 24 hours. While the feature is very similar, Instagram Stories leverages your current Instagram audience …
Improv… A word that scares many and excites a world of others. I, myself have been doing Improv for years and found that many of the tactics I use on stage have helped my creative writing. Today, I share those improv techniques with you and how you can use them to keep your creative writing up to par. 1. Set the bar low and let go of your inhibitions. Before I walk on stage for a performance I first tell …
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