Virtual Reality. It’s all anyone is talking about at any given time in our industry. We’re not upset about it, but there’s more out there. During the Dailymail.com and Elite Daily Newfront yesterday the focus wasn’t virtual reality. The focus was Interactive Video…and we’re all about it. What is Interactive Video? Interactive Video is exactly what it sounds like: a video that allows users to interact, choosing their own unique experience. A popular interactive video template is the Choose-Your-Own-Adventure style where users …
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For the past six months we’ve been in what I like to call, a kworqaissance – a reinvention of our former selves. Previously, we identified as more of a boutique production company working with bigger agencies to execute the creative they conceptualized. We like that just fine, but we think we’re pretty creative ourselves and the people of the world deserve to see that. (We’re all about the people, after all.) So, we have become a fully-equipped design firm, (nicely) …
We’re back again with our favorite ads of the week! We know you’re probably thinking, “This is the best news ever!” and we completely agree with you! We sincerely hope you had an extraordinary week filled with relaxation, netflix, a little bit of work, and copious amounts of coffee. We spent the entire week meticulously scouring the interwebs for our favorite ads of the week for your pleasure (to be fair half of the time was spent watching cute animal …
From Ikea to Audi, this week in ads is sparking our imaginations. It was a week filled with animation, creativity, and straight up badass storytelling. The ads are applaudable, while highlighting admirable causes. These ads help us grow and cultivate new ideas by forcing us to be both subjective and objective. We believe Keeping up with the Kulture is imperative to being successful in the digital age, and in our industry. Here are the ads of the week that ignite …
A couple months ago I was doing recon on some other agencies and came across Big Spaceship’s Cultural Manual. The manual consists of many things that make their office drool-worthy, but the one that really caught my eye was their on-going office playlist that anyone can contribute to – free of judgement or consequence – at any time. We have an open office and the bosses had been playing around with the idea of office-wide music for a while. As …
This week, we carefully tested and analyzed (drank) the Corpse Reviver No. 2 In case you’re not familiar with us here at Kworq, we are a fan of the cocktail. Such fans, that we thought it would be cool to take one of our favorite things and figure out how to tell a story around it. I like to think of it as an excuse to drink disguised as an exercise in creativity. But you can be the judge of …
A small agency’s take-away from Ad Age’s Small Agency Conference Last week, we ventured up to Boston for our first ever Ad Age Small Agency Conference and Awards. I’m fairly new to the agency world – I’ve been with Kworq about four months and at the conference I learned some things, and became curious about others, but came away from it wanting to kick ass in the ad world. Failure is almost a certainty. Linda Kaplan Thaler was one of …
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