This post was originally published on Appear Here’s blog, written by Tanner Celestin. Below is the reblog of takeaways from the Underground Session’s panel. It’s official: day-to-day activism has spilled into the streets, onto our newsfeeds, and out of our wallets. Due to our current political and environmental climate, customers are demanding higher standards for the cost of their patronage. While this trend of ethics in the marketplace has yielded a greater supply of organic products, it’s also created and …
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So often we find ourselves talking about “virtual reality” – to friends, family, clients, and co-workers. We’ve all shared our personal experiences from activations at SXSW or other branded experiences, but when met with the question “What is Virtual Reality exactly?” it can be hard to answer confidently. So why is virtual reality such a buzzworthy topic? We went to VR WORLD, a Virtual Reality Center located on 34th in Midtown Manhattan to find out: Cassie Lavo, the Director of …
Influencer marketing – it’s been the thing for a while now. At first, it was this sneaky thing that crept up among celebrities, brand ambassadors, and “Instagram Famous” people. Now there’s micro influencers, bloggers, vloggers, ballers, shot callers, Kardashians, meme lords – anyone with an audience on the ‘gram has the opportunity to get free swag or big money in exchange for posting. But none of that feels real to us. Why? Because it isn’t. What if, instead of hiring …
Here are some facts about me: I’m 27 – so that makes me a millennial, those who are supposed to devour social content. I’m a digital producer at Kworq. And I had a toxic relationship with the digital world I navigate – so I detoxed. For two weeks I stayed off Facebook, Instagram, Twitter, and even Snapchat. I logged out of all my accounts and deleted the apps from my phone. For the most part I didn’t read any digital news …
In the ad world, we find ourselves asking versions of the same question: What is it that millennials truly want? Millennials yearn for authenticity, but what’s so authentic about wanting to be authentic? Tactics used to capture the millennial esprit, but failed us endlessly: Replace salutations in our email with captivating emoji sequences (the more avocado emojis, the better. Are we ever gonna get an #avotoast email or what? ha. ha. ha.) Sprinkle the word ‘millennial’ throughout our feeds to rev …
Long gone are the days of outdated and culturally inept advertisements plastered on the insides of subway cars (sorry, Dr. Zimor.) In the past year or so, brands have upped the ante with their campaign strategies, presenting commuters with smart, funny and memorable visuals and slogans, enhancing the sometimes dreadful commuting experience. To capture the wandering eye in this city of emphatic underground performances, fast-paced pedestrians, wide-eyed tourists, acute smells and more, brands must prioritize creativity and impact in advertising …
It’s been a busy start to 2017 for the Kworq team. We just finished production for the Lokai #ChooseToChange campaign with our agency friends, RXM; we’re helping to launch a new brand in March; and our partnership with The Founder Institute is off to an incredible start. We’re a small but mighty cohort here at Kworq, but when crazy deadlines and expectations become routine, reality beckons the question: how do we manage our client and work expectations while remaining sane …
Back in December, we announced our forthcoming partnership with The Founder Institute to support early-stage entrepreneurs with creative services, resources and mentorship. We’re excited to share the full details of the partnership with the official press release below. Stay tuned for more Kworq x FI magic to come! January 16th, Palo Alto, CA – The Founder Institute (http://fi.co), the world’s premier startup launch program, and Kworq (https://kworq.com), a creative agency creating digital brand stories and crafting killer experiences, are announcing …
We know, we know. It’s already halfway through January and we’re still talking about the New Year (and don’t even get us started about getting over 2016). So to get this thing out of our heads, we asked everyone in the office what they’re looking forward to in 2017 and what we should bury in the year-that-must-not-be-named. What’s interesting though is that even if we all answered four simple questions separately, there were common threads in all our answers: interaction, …
We are happy to announce we are partnering up with The Founder Institute to offer better creative resources for current and recent founders of the program. This is something both ourselves at Kworq and those at The Founder Institute are extremely excited about! What is The Founder Institute? The Founder Institute is a world’s premier startup launch program for talented entrepreneurs. The talent accepted into the program go through an incredible training process with a curriculum that is all action, …
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