Every month, Danielle Nazinitsky at Soho Strut brings together neighborhood businesses and agencies in Soho to network and discuss how we can help our neighborhood thrive. This month, Kworq was excited to host the breakfast for over 10 brands. We thought it would be fun to share our story-driven approach to advertising with the retailers and galleries that joined us last week, so we put together a little Storytelling Bootcamp. A SUCCESSFUL BRAND Why do successful brands have such loyal customers? At …
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Do you use Instagram for your business? Do you want to better understand how to leverage Instagram Stories to market your business? PERFECT! Below we will cover the basics of Instagram Stories and ways to use Instagram Stories for business. WHAT ARE INSTAGRAM STORIES? Instagram Stories are an Instagram feature set up much like Snapchat stories,allowing you to share images or videos from the last 24 hours. While the feature is very similar, Instagram Stories leverages your current Instagram audience …
Improv… A word that scares many and excites a world of others. I, myself have been doing Improv for years and found that many of the tactics I use on stage have helped my creative writing. Today, I share those improv techniques with you and how you can use them to keep your creative writing up to par. 1. Set the bar low and let go of your inhibitions. Before I walk on stage for a performance I first tell …
Ah, the epic Olympic games–a gathering of the finest of the oh so very fine people of the world (Google: Spandex) to prove who’s worthy of the elusive gold medal, while the rest of us spectates the muscle fest with a tub of ice cream and the ghosts of workouts past. But maybe, just maybe, there’s an alternate universe where there’s an Olympics for the ultra-talented-and-creative-but-not-physically-gifted kind? In this world, the countries would send a delegation of their best creatives. …
After getting past financials and schedules, the first thing we do to kick off any project is talk story. Forget the product and data analytics for a minute. What’s the story we’re telling? How do we pique interest? What engagement potential is there? Who reeeeally cares? Theory is, if you recognize something in a brand campaign or product launch that somehow directly relates back to you, maybe you’ll give a damn. A lot of buzzwords exist around the idea …
SXSW panel voting is open & It’s time to vote! Every year, panelists submit entries to SXSW hoping theirs will be featured for the big event. Before a panel is chosen there is a Proposal Selection Process. The breakdown for the selection process is as follows Public Votes – 30%, SXSW Advisory Board – 40%, and SXSW Staff – 30%. THE COMMUNITY ACCOUNTS FOR 30% of the final selection process! That’s a good chunk. So, it’s up to you, COMMUNITY to vote …
If you’ve watched Stranger Things then you already know how amazing it is. If you haven’t, then go. Go watch it right now. Mostly because you will want to watch it before reading this article and also because everyone’s talking about it and it’s amazing. Jump on the bandwagon. The series begins with Mike, Dustin, Lucas, and Will. Four best friends have their worlds literally turned upside down. Will disappears. Eleven shows up. And friendship lessons continue to unfold. One …
Yep. It’s National Junk Food Day. A day specifically for all the late night snackers and junk food junkies. Now, we understand that eating healthy and taking care of yourself is important. We get that. We also get that sometimes you just need that bag of chips. For us, sometimes turns into often…then frequently…then to everyday. Yeah, we like chips. Now that we covered the fact that we love Junk Food at Kworq, let’s talk about how you can adequately …
Embrace Your Geekness Day is today July 13th. Oh, and it also happens to be National French Fry Day. With the boom of PokemonGo and the fact that french fries are amazing it’s unclear which made up holiday is better. Either way we have grown an interest in these Funny Days, because well…Twitter. On a daily basis we are reminded by the trending hashtags on Twitter that every day is now a special bizarre holiday. Embrace Your Geekness Day is …
Join The Meme Conversation It’s 2016 and you can watch the NBA Finals on your TV, your computer, your phone or your tablet. Someone out there really wants us all to watch The Finals and truth be told, many of us are. Even if you haven’t been watching it’s practically impossible to avoid The Warriors, The Cavs, or The NBA Finals updates on Twitter, Facebook, and Instagram. But what exactly is it that’s being shared? There are certain social accounts …
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