Alysia is originally from Rhode Island (yeah it’s a real state!). She made a pit stop in Boston for her BFA before eventually landing in NYC where she has grown as a designer and just overall person. Alysia enjoys taking long romantic walks to the fridge, riding her bike through Brooklyn, going to comedy shows and petting dogs.
What is your role at Kworq? How long have you worked here?
I’m the newest designer here at Kworq! I joined the team about 3 months ago.
Where were you photographed? Why was that your choice?
I chose to be photographed at Landmark Coffee Shop – a diner around the corner from our office. I chose Landmark because I love breakfast food probably more than anything. And I strongly believe that cups of coffee should always be bottomless.
Why did you want to work at Kworq?
I could immediately tell from the blog and Instagram that everyone seems really happy here. The creative work was really impressive, and Kworq gives employees opportunities to produce their own work. It’s been awesome being surrounded by such creative minds for the last couple of months.
What led you to get into the advertising industry?
I thought advertising would be a great platform to grow my design skills and that it offers a lot of different directions and opportunities for creatives.
What is your favorite part about working in advertising?
Collaborating with a great team on coming up with concepts for campaigns and seeing all the different ways an idea can be visually communicated.
What is your least favorite part about working in advertising?
Working within generic or bland brand guidelines… especially while trying to remain inspired. But it is really satisfying when you are able to turnaround good creative despite the restrictions.
What’s the hardest part about what you do?
Honestly, again, working within “eh” brand guidelines. I love good branding, don’t take that away from me! As long as there is at least a good typeface I can try to be happy.
Where do you want to be in five years?
In 5 years… I want to have a lot more personal work and projects under my belt. It is important to me to be able to design things for myself and create work using my own voice and style. I want to be in a good position to have my own design studio someday.
What’s your greatest inspiration for what you do?
I think I feel the most excited and inspired when I see great animated and illustrated content. I feel inspired when I’m reading a comic book with sick visuals, seeing new work from one of my favorite illustrators, watching the sheer visual genius that is Rick and Morty, or even the Broad City opening theme.
What was the last thing you watched that you really liked? Why?
HANDMAID’S TALE. I’m deadass so hooked on this show. It has me crying, smiling, and scared out of my mind. The cast is damn good at acting and the plot is insane and believable at the same time. PRAISE BE.
How do you keep the creative juices flowing outside of Kworq?
I try to find other ways of feeling creative without designing (this is really hard, especially when you are riding the subway while standing in front of an ad with very, very poor kerning). Often this comes from the rush I feel when trying new things that scare or intimidate me – like biking in the city, kickboxing and snowboarding.
All photography by Gabriela Della Corna.
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