Beware the pitfalls of “Toxic Positivity” when trying to improve performance in the workplace. Written by: Sahil Dhaliwal It may seem evident that positivity in the face of adversity is a good thing, but that may not always be the case, especially at work. The power of positive thinking has gotten quite the reputation over the past few years— and for good reason. Positive thinking is a crucial skill set that can help us remove ourselves from stress and frustration, …
Category: Sahil Dhaliwal
Let’s Debunk the Most Common Marketing Advice Written by: Sahil Dhaliwal Whether you’re an experienced marketer or a newbie, falling victim to marketing myths happens to everyone. The field is constantly transforming and good advice is constantly becoming outdated. So if you’ve found yourself adhering to some of this widely-accepted advice and you’re still having a hard time increasing your business’s success, read on! We may be able to help. Let’s nitpick some of these marketing myths and see just …
Colors have a lasting impact on our mood and behavior - and since the main goal of marketers is to persuade people to trust and buy their product, it’s exactly why marketers have gotten stuff like color psychology down to a science. …
As many turned to social media to celebrate International Women’s Day last week, we are continuing to highlight women’s accomplishments and historical achievements this March as we honor Women’s History Month. …
How can we be more active participants in Black History Month? It may seem daunting at first, but every little contribution counts towards a more informed and inclusive society.
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American media has seen a steady influx of socially conscious, or ‘woke’, marketing in recent years. But when does it become socially beneficial and when does it become exploitative? …
Morning routines aren’t new, but for many of us, they feel a bit too extreme. Here’s how to tailor a morning routine to maximize your goals and wellbeing. …
In some of our favorite marketing campaigns of 2020, leading marketing teams are reflecting humanity's triumph amidst unprecedented hardship. …
The holidays are now full swing ahead -- and many of us will be tasked to reconcile our usual enthusiasm and cheer with our new reality. …
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