So often we find ourselves talking about “virtual reality” – to friends, family, clients, and co-workers. We’ve all shared our personal experiences from activations at SXSW or other branded experiences, but when met with the question “What is Virtual Reality exactly?” it can be hard to answer confidently. So why is virtual reality such a buzzworthy topic? We went to VR WORLD, a Virtual Reality Center located on 34th in Midtown Manhattan to find out: Cassie Lavo, the Director of …
Category: Tech
It’s been a busy start to 2017 for the Kworq team. We just finished production for the Lokai #ChooseToChange campaign with our agency friends, RXM; we’re helping to launch a new brand in March; and our partnership with The Founder Institute is off to an incredible start. We’re a small but mighty cohort here at Kworq, but when crazy deadlines and expectations become routine, reality beckons the question: how do we manage our client and work expectations while remaining sane …
Virtual Reality. It’s all anyone is talking about at any given time in our industry. We’re not upset about it, but there’s more out there. During the Dailymail.com and Elite Daily Newfront yesterday the focus wasn’t virtual reality. The focus was Interactive Video…and we’re all about it. What is Interactive Video? Interactive Video is exactly what it sounds like: a video that allows users to interact, choosing their own unique experience. A popular interactive video template is the Choose-Your-Own-Adventure style where users …
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