Written by: Guy Peires and Robin Baudreau Empathy – industry buzzword or legitimate key to unlocking the mystery of marketing? Most signs would likely point to both, but the main question should be: how do we keep empathy from becoming only a buzzword in this industry that loves to hammer buzzworthy concepts to death? We all know what empathy is – at the very basic level, empathy is the ability to understand and share the feelings of another. It’s not only …
Category: Robin Baudreau
Written by: Robin Baudreau The SoDA Academy is a unique opportunity to meet other curious leaders in the industry where it seems no one is afraid to challenge how we can be doing better or trying harder. It’s an intimate setting and the sessions encourage you to break into small groups. Among the group members there are people from all over the world – agencies big and small. I look forward to attending because for me, it’s a little bit like …
Robin is originally from Massachusetts, she moved to NYC on a whim 4 years ago and it turned out to be a pretty good decision. Her favorite food is buffalo wings and she hates bananas. Nicknames at the office include: Bob, Boberino, Bobby Robertson, Arby’s, and Rino (pronounced REE-NO.) What is your role at Kworq? How long have you worked here? Executive Producer. It will be 3 years April 1st! Where were you photographed? Why was that your choice? Popeye’s. …
Here are some facts about me: I’m 27 – so that makes me a millennial, those who are supposed to devour social content. I’m a digital producer at Kworq. And I had a toxic relationship with the digital world I navigate – so I detoxed. For two weeks I stayed off Facebook, Instagram, Twitter, and even Snapchat. I logged out of all my accounts and deleted the apps from my phone. For the most part I didn’t read any digital news …
Earlier this week the Society of Digital Agencies held their annual Learning Academy – this year at the Museum of the Moving Image in Long Island City. The two-day conference is built with the idea in mind that as senior staff at agencies we hold one of two roles: Maker or Manager. For some of us, we’re both. As Head Producer at Kworq I am one of those people falling into the “both” category. The SoDA Conference is unique in that …
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