We’re all at home scrolling, but not equally across platforms
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Category: Social Media
Influencer marketing – it’s been the thing for a while now. At first, it was this sneaky thing that crept up among celebrities, brand ambassadors, and “Instagram Famous” people. Now there’s micro influencers, bloggers, vloggers, ballers, shot callers, Kardashians, meme lords – anyone with an audience on the ‘gram has the opportunity to get free swag or big money in exchange for posting. But none of that feels real to us. Why? Because it isn’t. What if, instead of hiring …
Long gone are the days of outdated and culturally inept advertisements plastered on the insides of subway cars (sorry, Dr. Zimor.) In the past year or so, brands have upped the ante with their campaign strategies, presenting commuters with smart, funny and memorable visuals and slogans, enhancing the sometimes dreadful commuting experience. To capture the wandering eye in this city of emphatic underground performances, fast-paced pedestrians, wide-eyed tourists, acute smells and more, brands must prioritize creativity and impact in advertising …
It’s time to be different. We are constantly consuming content all day long. Whether it’s on our phone, desktop, smart tv, or screens strategically placed throughout our cities – we are always consuming. Not only have people been consuming more than ever – but people, brands, and publishers are creating more content than ever before. What does that mean? It means that content space is significantly cluttered and it’s time differentiate! This is always a large topic at our creative …
Do you use Instagram for your business? Do you want to better understand how to leverage Instagram Stories to market your business? PERFECT! Below we will cover the basics of Instagram Stories and ways to use Instagram Stories for business. WHAT ARE INSTAGRAM STORIES? Instagram Stories are an Instagram feature set up much like Snapchat stories,allowing you to share images or videos from the last 24 hours. While the feature is very similar, Instagram Stories leverages your current Instagram audience …
Join The Meme Conversation It’s 2016 and you can watch the NBA Finals on your TV, your computer, your phone or your tablet. Someone out there really wants us all to watch The Finals and truth be told, many of us are. Even if you haven’t been watching it’s practically impossible to avoid The Warriors, The Cavs, or The NBA Finals updates on Twitter, Facebook, and Instagram. But what exactly is it that’s being shared? There are certain social accounts …
Virtual Reality. It’s all anyone is talking about at any given time in our industry. We’re not upset about it, but there’s more out there. During the Dailymail.com and Elite Daily Newfront yesterday the focus wasn’t virtual reality. The focus was Interactive Video…and we’re all about it. What is Interactive Video? Interactive Video is exactly what it sounds like: a video that allows users to interact, choosing their own unique experience. A popular interactive video template is the Choose-Your-Own-Adventure style where users …
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