Colors have a lasting impact on our mood and behavior - and since the main goal of marketers is to persuade people to trust and buy their product, it’s exactly why marketers have gotten stuff like color psychology down to a science. …
Category: Marketing
As many turned to social media to celebrate International Women’s Day last week, we are continuing to highlight women’s accomplishments and historical achievements this March as we honor Women’s History Month. …
American media has seen a steady influx of socially conscious, or ‘woke’, marketing in recent years. But when does it become socially beneficial and when does it become exploitative? …
In some of our favorite marketing campaigns of 2020, leading marketing teams are reflecting humanity's triumph amidst unprecedented hardship. …
Why capitalizing “Black” is important news for the advertising industry. Signs big and small that the times are changing.
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We’re all at home scrolling, but not equally across platforms
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Bad Reviews started a revolution. Help us finish it in this year's Webby Awards! …
We’re staring down an extraordinary period here in the U.S., but agencies and clients alike have a large toolkit to address any upcoming challenges.
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Written by: Guy Peires and Robin Baudreau Empathy – industry buzzword or legitimate key to unlocking the mystery of marketing? Most signs would likely point to both, but the main question should be: how do we keep empathy from becoming only a buzzword in this industry that loves to hammer buzzworthy concepts to death? We all know what empathy is – at the very basic level, empathy is the ability to understand and share the feelings of another. It’s not only …
Written by: Guy Peires The definition of the word story seems too broad to even consider.* Wikipedia seems to not even have a page with that name, evidently for the same reasons. Plus, there are many things either called or have story in the title.† Unlike a definition, which feels monolithic and immutable (at least for the current year), the science of or behind something has that never-ending thing about it. The energy of always searching. Always thirsty for answers. Always debating. At Kworq, we talk …
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