Let’s Debunk the Most Common Marketing Advice Written by: Sahil Dhaliwal Whether you’re an experienced marketer or a newbie, falling victim to marketing myths happens to everyone. The field is constantly transforming and good advice is constantly becoming outdated. So if you’ve found yourself adhering to some of this widely-accepted advice and you’re still having a hard time increasing your business’s success, read on! We may be able to help. Let’s nitpick some of these marketing myths and see just …
Category: Marketing
Colors have a lasting impact on our mood and behavior - and since the main goal of marketers is to persuade people to trust and buy their product, it’s exactly why marketers have gotten stuff like color psychology down to a science. …
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Written by: Guy Peires and Robin Baudreau Empathy – industry buzzword or legitimate key to unlocking the mystery of marketing? Most signs would likely point to both, but the main question should be: how do we keep empathy from becoming only a buzzword in this industry that loves to hammer buzzworthy concepts to death? We all know what empathy is – at the very basic level, empathy is the ability to understand and share the feelings of another. It’s not only …
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