We’re staring down an extraordinary period here in the U.S., but agencies and clients alike have a large toolkit to address any upcoming challenges.
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Category: Marketing
Written by: Guy Peires and Robin Baudreau Empathy – industry buzzword or legitimate key to unlocking the mystery of marketing? Most signs would likely point to both, but the main question should be: how do we keep empathy from becoming only a buzzword in this industry that loves to hammer buzzworthy concepts to death? We all know what empathy is – at the very basic level, empathy is the ability to understand and share the feelings of another. It’s not only …
Written by: Guy Peires The definition of the word story seems too broad to even consider.* Wikipedia seems to not even have a page with that name, evidently for the same reasons. Plus, there are many things either called or have story in the title.† Unlike a definition, which feels monolithic and immutable (at least for the current year), the science of or behind something has that never-ending thing about it. The energy of always searching. Always thirsty for answers. Always debating. At Kworq, we talk …
David Bowie was a fearless, rock-n-roll revolutionary who was always pushing the boundaries. He passed away in 2016 due to liver cancer, but his legacy and career will no doubt live on and continue to inspire those who reject conformity. If you love David Bowie and haven’t had a chance to check it out yet, Spotify has taken over the Broadway-Lafayette subway station in New York City with a large tribute to the icon. An exhibit that is worth seeing …
When I think Nike shoes, the first two shoes that come to mind are the iconic Air Force 1’s and the timeless Air Jordan 1. Since the 1980’s when both these shoes were first released there have been in-numerous versions created and yet still they remain a staple for shoe lovers everywhere. Now it’s 2018 and Nike decided it was time to reimagine both these styles through a female lens and who better to do it than a group of 14 creative females!
Nike’s goal was to take diverse talents and bring to life new versions of the Air Force 1’s and Air Jordan 1’s. After 4 days of collaboration, the final output was a total of 10 new original redesigned sneakers made specifically for female sneaker heads everywhere. …
Influencer marketing – it’s been the thing for a while now. At first, it was this sneaky thing that crept up among celebrities, brand ambassadors, and “Instagram Famous” people. Now there’s micro influencers, bloggers, vloggers, ballers, shot callers, Kardashians, meme lords – anyone with an audience on the ‘gram has the opportunity to get free swag or big money in exchange for posting. But none of that feels real to us. Why? Because it isn’t. What if, instead of hiring …
Long gone are the days of outdated and culturally inept advertisements plastered on the insides of subway cars (sorry, Dr. Zimor.) In the past year or so, brands have upped the ante with their campaign strategies, presenting commuters with smart, funny and memorable visuals and slogans, enhancing the sometimes dreadful commuting experience. To capture the wandering eye in this city of emphatic underground performances, fast-paced pedestrians, wide-eyed tourists, acute smells and more, brands must prioritize creativity and impact in advertising …
Virtual Reality. It’s all anyone is talking about at any given time in our industry. We’re not upset about it, but there’s more out there. During the Dailymail.com and Elite Daily Newfront yesterday the focus wasn’t virtual reality. The focus was Interactive Video…and we’re all about it. What is Interactive Video? Interactive Video is exactly what it sounds like: a video that allows users to interact, choosing their own unique experience. A popular interactive video template is the Choose-Your-Own-Adventure style where users …
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