Written by: Guy Peires The definition of the word story seems too broad to even consider.* Wikipedia seems to not even have a page with that name, evidently for the same reasons. Plus, there are many things either called or have story in the title.† Unlike a definition, which feels monolithic and immutable (at least for the current year), the science of or behind something has that never-ending thing about it. The energy of always searching. Always thirsty for answers. Always debating. At Kworq, we talk …
Category: Guy Peires
Guy considers Kworq to be his first full time job. Before running his own Creative Production Agency with co-founder Chris Sullivan, Guy worked as a DP and then Director/DP on commercials. Having grown up in South Africa, he made his way to Los Angeles at the end of ‘99, where he went to LA Film School, eventually settling in NYC in ‘02. Guy has an anything can be done approach and questions what’s expected. He believes creativity is about problem …
This post was originally published on Appear Here’s blog, written by Tanner Celestin. Below is the reblog of takeaways from the Underground Session’s panel. It’s official: day-to-day activism has spilled into the streets, onto our newsfeeds, and out of our wallets. Due to our current political and environmental climate, customers are demanding higher standards for the cost of their patronage. While this trend of ethics in the marketplace has yielded a greater supply of organic products, it’s also created and …
After getting past financials and schedules, the first thing we do to kick off any project is talk story. Forget the product and data analytics for a minute. What’s the story we’re telling? How do we pique interest? What engagement potential is there? Who reeeeally cares? Theory is, if you recognize something in a brand campaign or product launch that somehow directly relates back to you, maybe you’ll give a damn. A lot of buzzwords exist around the idea …
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