Colors have a lasting impact on our mood and behavior - and since the main goal of marketers is to persuade people to trust and buy their product, it’s exactly why marketers have gotten stuff like color psychology down to a science. …
Category: Brand Storytelling
In some of our favorite marketing campaigns of 2020, leading marketing teams are reflecting humanity's triumph amidst unprecedented hardship. …
By emphasizing the humanity in their brand, we got to what's really important about Nanit. …
User testimonials are great ways to drive conversions. But what about negative ones? Yes, You Read That Right: A Case Study of État Libre d'Orange
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David Bowie was a fearless, rock-n-roll revolutionary who was always pushing the boundaries. He passed away in 2016 due to liver cancer, but his legacy and career will no doubt live on and continue to inspire those who reject conformity. If you love David Bowie and haven’t had a chance to check it out yet, Spotify has taken over the Broadway-Lafayette subway station in New York City with a large tribute to the icon. An exhibit that is worth seeing …
Long gone are the days of outdated and culturally inept advertisements plastered on the insides of subway cars (sorry, Dr. Zimor.) In the past year or so, brands have upped the ante with their campaign strategies, presenting commuters with smart, funny and memorable visuals and slogans, enhancing the sometimes dreadful commuting experience. To capture the wandering eye in this city of emphatic underground performances, fast-paced pedestrians, wide-eyed tourists, acute smells and more, brands must prioritize creativity and impact in advertising …
We know, we know. It’s already halfway through January and we’re still talking about the New Year (and don’t even get us started about getting over 2016). So to get this thing out of our heads, we asked everyone in the office what they’re looking forward to in 2017 and what we should bury in the year-that-must-not-be-named. What’s interesting though is that even if we all answered four simple questions separately, there were common threads in all our answers: interaction, …
Every month, Danielle Nazinitsky at Soho Strut brings together neighborhood businesses and agencies in Soho to network and discuss how we can help our neighborhood thrive. This month, Kworq was excited to host the breakfast for over 10 brands. We thought it would be fun to share our story-driven approach to advertising with the retailers and galleries that joined us last week, so we put together a little Storytelling Bootcamp. A SUCCESSFUL BRAND Why do successful brands have such loyal customers? At …
After getting past financials and schedules, the first thing we do to kick off any project is talk story. Forget the product and data analytics for a minute. What’s the story we’re telling? How do we pique interest? What engagement potential is there? Who reeeeally cares? Theory is, if you recognize something in a brand campaign or product launch that somehow directly relates back to you, maybe you’ll give a damn. A lot of buzzwords exist around the idea …
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