---
title: "We’re Up for a Webby!"
slug: "blog/bad-reviews-webbys"
date: "2020-04-30T14:52:26+00:00"
updated: "2026-06-13T01:39:53.811+00:00"
---

![We’re Up for a Webby!](https://kworq.com/cdn-cgi/image/format=auto,///a-us.storyblok.com/f/1023889/253891726a/banner_2.webp)

Our Bad Reviews campaign, done for [État Libre d"Orange](https://kworqstg.wpengine.com/work/etat-libre-d-orange), is in the running for the best Digital Campaign for Advertising, Media & PR in the Webby Awards!

Known for its unusual scent names, the fragrance brand approached us with a simple brief: anything but another sexy perfume ad. So we got risky, not risqué, sourcing bad reviews of their fragrances. The result was a head-turning social media campaign that set État apart from the rest of the industry.

![We’re Up for a Webby!](https://kworq.com/cdn-cgi/image/format=auto,///a-us.storyblok.com/f/1023889/47e2322ffa/41e41a9a-1838-496c-8684-2c775e0900a8.jpg)

We need your help to win. Please consider supporting us by voting for our campaign! (& don"t forget to verify that email if you do 😘)

# VOTE NOW

***More About Bad Reviews***

[How to Sell Perfume with Negative User Testimonials](https://kworq.wpengine.com/etat-bad-reviews)

[The Science of Story and Bad Reviews](https://kworq.wpengine.com/science-story-bad-reviews)

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