Written by: Kworq Team on Thu Apr 30

We're Up for a Webby!

Support Kworq's innovative Bad Reviews campaign for État Libre d’Orange in the Webby Awards! A unique approach that turned negative fragrance reviews into a buzz-worthy digital campaign. Vote now to help us win!

Text '2020 Peoples Voice Winner' image of webby trophy

Our Bad Reviews campaign, done for État Libre d’Orange, is in the running for the best Digital Campaign for Advertising, Media & PR in the Webby Awards!

Known for its unusual scent names, the fragrance brand approached us with a simple brief: anything but another sexy perfume ad. So we got risky, not risqué, sourcing bad reviews of their fragrances. The result was a head-turning social media campaign that set État apart from the rest of the industry.


We need your help to win. Please consider supporting us by voting for our campaign! (& don’t forget to verify that email if you do 😘)



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