4 Social Media Trends to Keep an Eye On
Written by: Kworq Team on
Thu Apr 30
We're Up for a Webby!
Support Kworq's innovative Bad Reviews campaign for État Libre d’Orange in the Webby Awards! A unique approach that turned negative fragrance reviews into a buzz-worthy digital campaign. Vote now to help us win!
Our Bad Reviews campaign, done for État Libre d’Orange, is in the running for the best Digital Campaign for Advertising, Media & PR in the Webby Awards!
Known for its unusual scent names, the fragrance brand approached us with a simple brief: anything but another sexy perfume ad. So we got risky, not risqué, sourcing bad reviews of their fragrances. The result was a head-turning social media campaign that set État apart from the rest of the industry.
We need your help to win. Please consider supporting us by voting for our campaign! (& don’t forget to verify that email if you do 😘)
VOTE NOW
More About Bad Reviews
How to Sell Perfume with Negative User Testimonials
The Science of Story and Bad Reviews
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